As Director of Production, I am in constant pursuit of improvement through smarter systems, better training, and more efficient uses of time.  As advances in technology mature, we must take advantage of these new opportunities if we want to stay at the forefront of our respective industries.  For all the talk of automation these days, the advertising specialty industry is driven by people in the factory. With an endless assortment of product choices and low to zero MOQs, human efficiencies play an incredibly important role in an operation’s profitability.  Never underestimate the power of someone who wants to learn and grow.